by: Robert Craythorne
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Date: Tue, 1 Jun 2010 Time: 12:10 PM -
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A good video marketing strategy can pay dividends to your business, charity or not-for-profit enterprise. Marketing and advertising a video is no longer constrained by conventional broadcast methods and numerous businesses are recognising the potential of the internet. To produce a professional film you should employ the services of a video production company since they will have the expertise, experience and equipment to ensure you have a polished film to present. However, there are a few things you can prepare for before you go into your production shoot and for when you ultimately release your video online.
Video production: Get innovative
The film production company you employ can help you come up with imaginative ways of communicating your product or message, however there are some straightforward suggestions that offers you a head start:
Inform and educate - In your film you'll want to tell the viewer about your product, service or message by providing specifics about all the features, benefits and reasons. Cover as much as you can but keep it concise.
Q&A - You are probably already aware of the typical queries that are asked regarding your business or product so put these into your film and then answer them. You can use different techniques for this such as a caption on screen for the question and then a talking head giving the answer.
Blow your own trumpet - Nobody else is going to, so make sure in the film that you tell everyone about your successes with clients, customers or social groups. Use case studies and then show the viewer how you can do the same for them.
Be a storyteller - A persuasive story is a terrific way to relate to people so weave one into your film - perhaps use a past event that has shaped the way in which your company or organisation has evolved.
Mythbuster - Every industry or social project will have common myths attached to it and most are either unfounded or misinterpreted facts. Speak about those myths and then present the actual story giving plenty of facts to leave the viewer without any doubts.
Behind the scenes - There is always a curiousity in knowing what goes on behind the scenes of any business or organisation so take your viewer to the areas they would normally be unable to see. Introduce your workforce, your premises and show how you operate.
Online video marketing
As soon as your video is ready for release you'll want to make certain that the greatest possible audience will have a chance to watch it. Publishing a video on the net is an inexpensive solution to reaching significant numbers and once on the internet, chances are it will stay there for years so your only real outlay is in the original production. Here are some more strategies for online marketing:
Think of a great title – A title serves two purposes when online. Firstly, it's going to get the viewer's attention so they'll want to find out more. Secondly, search engines look for keywords in titles so if someone searches using those keywords your video has a better chance of being listed.
Snappy content – Your video might have a long running time but before you post it online give some thought to an edit specifically for the net. A recent report suggested that the average online video is around 4 minutes in length so if you can concentrate your content into that time-frame without losing your message all the better.
Display your web address – No doubt you have a website so include the URL as part of your video to drive traffic to your site.
Brand your video – Display your company logo in a prominent position during the key moments of your film.
These are just some of the basics to cover when producing and marketing a video. A creative communications agency such as Silverfish Media will take your project from the ideas stage to final broadcast and promotion on TV, DVD, Cinema or the web. Collaborating with professionals is the best way to make the greatest impact.
To find out more about how to promote your business online by employing a film production company, visit Silverfish or call them on +44 (0) 207 490 3388
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